Lisa Martin, PhD

Instructional Designer & E-Learning Developer

Professional Summary

Instructional Designer & E-Learning Developer with 20+ years of experience in curriculum design, multi-platform course development, and multimedia course production using agile methodologies.

Core Competencies & Skills

Methodologies & Strategy

ADDIE, SAM, Agile Methodologies Needs Analysis & Outcomes Mapping Adult Learning Principles & Theory Universal Design for Learning (UDL)

E-Learning & Technical Tools

Articulate 360 (Storyline, Rise) Adobe Captivate Multi-LMS Platform Fluency (Canvas, Blackboard, D2L Brightspace, Talent LMS, McGraw Hill Connect) Wide Variety of Content Creation Tools Generative AI Tools & Prompt Engineering

Expertise & Professional Development

Learning Analytics & ROI Cross-Functional Collaboration Quality Matters (QM) Certified

Portfolio & Project Demos

Explore hands-on examples of my work.

Visit Portfolio →

Work History

Instructional Designer / Learning Experience (LXD) Consultant

Multiple Organizations (Remote / Contract)

04/2014 to Current (Concurrent and Contract Roles)

  • Provided end-to-end ID services including Needs Analysis, course design, e-learning development, multimedia production, and accessibility auditing for corporate and academic clients.
  • Applied ADDIE/Agile methodologies and UDL principles to create engaging, measurable, and outcome-focused learning solutions across various LMS platforms.
  • See Portfolio for project demos and case studies.

Key Client/Company Projects:

University System of Georgia ECore Learning Program

  • Created iterations of modules in eCore online courses based on adult learning theory to increase student learning and engagement.
  • Produced content in a variety of modalities (video, Storyline courses, slides).

Better Homes & Gardens Real Estate

  • Conducted a comprehensive needs analysis to identify performance gaps and training requirements.
  • Designed and developed a four-module course on leveraging Generative AI for real estate productivity.
  • Designed and developed a one-module course on identifying scams in real estate communications.

McGraw Hill Education

  • Created numerous courses for McGraw Hill clients (universities and colleges) for a variety of digital projects.
  • Collaborated on projects involving prototype creation, AI prompt writing, product development, usability testing, and iterative revisions of existing content.
  • Created new learning content for Connect Composition e-learning modules.

Northeastern University

  • Developed a comprehensive training plan to launch the university's Global Learning Spaces (GLS) technology.
  • Created a training communications plan for yearly GLS training launches.
  • Created a variety of content, including blog postings, animated videos, quick-reference instructional classroom cards, and a series of email communications for yearly GLS training launches.

McLennan Community College

  • Created a UDL training module for faculty.
  • Created a wide variety of course content, including quizzes, interactive activities, discussion boards, and notes.
  • Provided individual mentoring for faculty learning to teach online and use Blackboard, D2L, and third-party LMS materials.
  • Created customized e-learning modules (Storyline/Rise) and support materials for specific instructional challenges.

Professor of English

McLennan Community College - Waco, TX

01/1999 to 01/2022

  • Designed synchronous, asynchronous, and in-person courses in accessible formats using a variety of LMS platforms and content creation tools.
  • Evaluated and mentored faculty in creating effective and engaging online courses; served on Quality Matters certification team.
  • Provided professional development on practices for creating engagement and presence in e-learning.

Education

Ph.D., English Education

University of Houston - Houston, TX

Master of Arts, English

University of Houston - Houston, TX

Masters of Education, Instructional Design

Western Governors University - Salt Lake City, UT

Master's capstone focused on the challenge of designing e-learning to engage skeptical and reluctant learners. Several design methods proved effective for changing faculty attitudes toward learning, including scaffolded, hands-on activities to overcome initial resistance; adaptability to each learner's needs (reducing time and redundancy); and establishing immediate real-world relevancy.

Certifications & Professional Development

UX Design Professional Certificate Courses

Google Career Certificates | Completed 2023-2024

  • Course 1: Foundations of User Experience (UX) Design (13 hours)
  • Course 2: Start the UX Design Process: Empathize, Define, and Ideate (21 hours)
  • Course 3: Build Wireframes and Low-Fidelity Prototypes (11 hours)
  • Course 4: Conduct UX Research and Test Early Concepts (15 hours)
  • Course 5: Create High-Fidelity Designs and Prototypes in Figma (15 hours)

CITI Program Certification (Social & Behavioral Research - SBE)

Collaborative Institutional Training Initiative | Completed July 2025

  • History and Ethical Principles
  • Privacy and Confidentiality
  • Defining Research with Human Subjects
  • Assessing Risk
  • Informed Consent