Lisa Martin, PhD
Instructional Designer & E-Learning Developer
Professional Summary
Instructional Designer & E-Learning Developer with 20+ years of experience in curriculum design, multi-platform course development, and multimedia course production using agile methodologies.
Core Competencies & Skills
Methodologies & Strategy
E-Learning & Technical Tools
Expertise & Professional Development
Portfolio & Project Demos
Explore hands-on examples of my work.
Visit Portfolio →Work History
Instructional Designer / Learning Experience (LXD) Consultant
Multiple Organizations (Remote / Contract)
04/2014 to Current (Concurrent and Contract Roles)
- Provided end-to-end ID services including Needs Analysis, course design, e-learning development, multimedia production, and accessibility auditing for corporate and academic clients.
- Applied ADDIE/Agile methodologies and UDL principles to create engaging, measurable, and outcome-focused learning solutions across various LMS platforms.
- See Portfolio for project demos and case studies.
Key Client/Company Projects:
University System of Georgia ECore Learning Program
- Created iterations of modules in eCore online courses based on adult learning theory to increase student learning and engagement.
- Produced content in a variety of modalities (video, Storyline courses, slides).
Better Homes & Gardens Real Estate
- Conducted a comprehensive needs analysis to identify performance gaps and training requirements.
- Designed and developed a four-module course on leveraging Generative AI for real estate productivity.
- Designed and developed a one-module course on identifying scams in real estate communications.
McGraw Hill Education
- Created numerous courses for McGraw Hill clients (universities and colleges) for a variety of digital projects.
- Collaborated on projects involving prototype creation, AI prompt writing, product development, usability testing, and iterative revisions of existing content.
- Created new learning content for Connect Composition e-learning modules.
Northeastern University
- Developed a comprehensive training plan to launch the university's Global Learning Spaces (GLS) technology.
- Created a training communications plan for yearly GLS training launches.
- Created a variety of content, including blog postings, animated videos, quick-reference instructional classroom cards, and a series of email communications for yearly GLS training launches.
McLennan Community College
- Created a UDL training module for faculty.
- Created a wide variety of course content, including quizzes, interactive activities, discussion boards, and notes.
- Provided individual mentoring for faculty learning to teach online and use Blackboard, D2L, and third-party LMS materials.
- Created customized e-learning modules (Storyline/Rise) and support materials for specific instructional challenges.
Professor of English
McLennan Community College - Waco, TX
01/1999 to 01/2022
- Designed synchronous, asynchronous, and in-person courses in accessible formats using a variety of LMS platforms and content creation tools.
- Evaluated and mentored faculty in creating effective and engaging online courses; served on Quality Matters certification team.
- Provided professional development on practices for creating engagement and presence in e-learning.
Education
Ph.D., English Education
University of Houston - Houston, TX
Master of Arts, English
University of Houston - Houston, TX
Masters of Education, Instructional Design
Western Governors University - Salt Lake City, UT
Master's capstone focused on the challenge of designing e-learning to engage skeptical and reluctant learners. Several design methods proved effective for changing faculty attitudes toward learning, including scaffolded, hands-on activities to overcome initial resistance; adaptability to each learner's needs (reducing time and redundancy); and establishing immediate real-world relevancy.
Certifications & Professional Development
UX Design Professional Certificate Courses
Google Career Certificates | Completed 2023-2024
- Course 1: Foundations of User Experience (UX) Design (13 hours)
- Course 2: Start the UX Design Process: Empathize, Define, and Ideate (21 hours)
- Course 3: Build Wireframes and Low-Fidelity Prototypes (11 hours)
- Course 4: Conduct UX Research and Test Early Concepts (15 hours)
- Course 5: Create High-Fidelity Designs and Prototypes in Figma (15 hours)
CITI Program Certification (Social & Behavioral Research - SBE)
Collaborative Institutional Training Initiative | Completed July 2025
- History and Ethical Principles
- Privacy and Confidentiality
- Defining Research with Human Subjects
- Assessing Risk
- Informed Consent